The Power of Play
Science has shown us that we need to rethink what we know about behaviour design and motivation. Rewarding good behaviour and punishing bad behaviour just doesn’t motivate us the way we thought it did.
That’s because there is more to us than just pay rises, academic grades, frequent flyer points and coffee loyalty cards.
As human beings we want to be challenged. We want to have the freedom to make our own choices. We want to make close connections with others. This is what makes us happy.
And this is exactly what video games excel at.
Why else would we spend over 50 billion hours in the game World of Warcraft if we didn’t enjoy it?
So it’s time we learnt why games can be so engaging, so we can apply this thinking to other areas.
This is what gamification and the power of play is all about.
I’m here to help you find the fun in everyday tasks we do. So please, explore this website to find more information on how to make your products, teaching and experiences more playful and engaging.
Don’t hesitate to get in touch if you have any questions.
About me
My name is Zac Fitz-Walter, nice to meet you! 👋
I’m a speaker, trainer, and games master sought out for my expertise in gamification and behaviour design. I managed to earn one of the world’s first PhDs in gamification design, and have since lectured and developed curriculum on gamification for universities. I like to speak and train individuals, governments and companies around the world on how to effectively use gamification and behaviour design.
My passion is play and games.
I believe play is integral to our wellbeing. Play is not just for kids. It’s a universal activity that connects us, teaches us, inspires us and moves us.
🎙 Podcasts
DSR Branding Presents
Gamification & Motivational Design with Dr Zac Fitz-Walter
In this episode we discuss how to use gamification and motivation design to create engaging software that empowers your users.
We discuss Nintendo, PokemonGo, Foursquare, Duolingo, Zombies run, escape rooms, smart watches, Strava, Mailchimp, Black Mirror and more.
Professor Game Podcast
Dr. Zac Fitz-Walter, deep into mobile gamification apps
In this episode we discuss gamification and motivation design to create engaging mobile apps.