Where behavioural science meets real-world design
I help teams, leaders and organisations create products, services, and systems that motivate people and change behaviour for good.
About Zac
Zac Fitz-Walter is a behavioural designer, researcher, and speaker who helps organisations create products and experiences people genuinely enjoy. With a PhD in gamification and over a decade of applied research, Zac brings academic rigour and practical know-how to every engagement.
His work sits at the intersection of psychology, game design, and UX — turning insights from behavioural science into actionable strategies that drive engagement, motivation, and lasting behaviour change.
Zac uses the Make It Toolkit to give teams clear frameworks and tools they can apply immediately.
What I Offer
Engaging keynotes and hands-on workshops for teams and conferences.
Behavioural Science: The Methods Behind Magic
An energising talk that breaks down the science of engagement and shows your audience how behavioural design and gamification can transform products, services, and internal culture.
The keynote introduces key concepts from behavioural science alongside the Make It Toolkit, a practical framework for identifying behavioural barriers and designing effective interventions. Rather than stopping at insight, the talk gives teams a shared language and mental models they can immediately apply in their work.
Format: 60 min talk for 20–200+ people (in-person or virtual)
The Nudgeathon: From Theory to Action in a Day
A collaborative, hands-on workshop where your team learns to apply gamification frameworks and behavioural design principles to real projects. Using the Make It Toolkit, teams identify behavioural barriers, explore why current solutions may not be working, and design practical interventions that support better behaviour.
Sessions focus on real challenges, with participants actively generating and refining ideas together. By the end of the workshop, teams leave with a shared framework, practical ideas, and clear next steps they can apply immediately in their work.
Format: Full day (10am–4pm) for 10–100 people (in-person)
What People Say
“Absolutely Insightful And Easy To Understand Lessons From Zac”
“Zac was a great presenter that truly shocked the audience with his in-depth knowledge.”
“I would highly recommend Dr Zac Fitz-Walter as an eye-opening presenter who will bring that next level of innovative discussion to your next event.”
“Zac always presents with a naturally engaging style and maintains a captured audience from start to finish.”
“Zac set a positive and open tone throughout and was very approachable.”
“Absolutely Insightful And Easy To Understand Lessons From Zac”
“Zac was a great presenter that truly shocked the audience with his in-depth knowledge.”
“I would highly recommend Dr Zac Fitz-Walter as an eye-opening presenter who will bring that next level of innovative discussion to your next event.”
“Zac always presents with a naturally engaging style and maintains a captured audience from start to finish.”
“Zac set a positive and open tone throughout and was very approachable.”
Get in Touch
Interested in a keynote or workshop? Send me a message and I'll get back to you.
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