Learn to use gamification and behaviour design to engage and empower your users

World-class training and advice for on how to make more engaging and effective digital products and services

Why learn about gamification design?

Understanding engagement is essential to success. If people don't use your product or service, then it will fail. So how do you get people to adopt your new product or service, get value from it, and use it regularly?

Learning and applying the principles of behaviour and gamification design can help increase your chances of success. It's an incredibly useful lens to add to your toolkit as a designer.

Many popular apps and websites like Duolingo, Snapchat and Apple Fitness have all had success using gamification and behaviour design to effectively engage and motivate their users. 

So level up your knowledge and learn techniques to help you create better products.

New to gamification?

Start with my free book on the topic.

Learn why games can be so engaging and how this thinking can be applied to other areas of life in An Introduction to Gamification. This book provides you with everything you need to know to get you up to speed on the topic in only 67 pages.

Get the free book

Online Masterclass

Gamification for Digital Products and Services

Learn gamification and behaviour design and put it to use right away. Complete a guided gamification audit of your digital product or service over 4 weeks with live weekly learning sessions, actionable tasks, and 1:1 check-ins. Each cohort is limited to 12 people. 

Join the waitlist
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Meet your trainer

Zac is speaker, educator, and games master sought out for his expertise in gamification and behaviour design.

He earned one of the world’s first PhDs in gamification design for mobile apps, and has since lectured and developed curriculum on gamification and behaviour design for universities.

He provides training and advice for designing engaging products and services to individuals and companies around the world.

In his downtime he likes to live dangerously - racing karts, fighting pirates and shooting aliens - all in virtual worlds of course.

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